Art Director Kate Blumm
Designer Emmanual Jose
These elaborate cocktail parties, held in different areas of the Garden, always draw a fashionable Brooklyn crowd—they needed a sharp identity to match. I developed a flexible strategy where elements around the logo shift to reflect the party theme: cocktail stirrers with cacti for a 60’s era event in the Desert Pavilion, and steins and autumn leaves for a fall Octoberfest with local wheat beers. The color and patterning also shifts with seasonality and concept: grass green for a summer lawn croquet event, taupe fur texture for a Russian wintery retreat. Elements for each event include a collectible letterpress drink card, a signage suite, custom illustrations, a social media push, and online and print advertising.